Senior CS:GO World Champ Abbe “DieHardBirdie” Borg partners with eSports company Rumble Gaming for future promotions

MAY 20, 2020

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DAbbe Borg – DieHardBirdie

By: The Soho Loft Media Group

Senior gamer “DieHardBirdie” confirms new partnership with Rumble Gaming and shares his future plans with the gaming agency

NEW YORK – May 20, 2020 — Abbe “DieHardBirdie” Borg, the 78-year-old senior world champion on Counter-Strike: Global Offensive (CS: GO), undertakes new partnership deal with Rumble Gaming, a leading global esports talent agency and gaming consulting company.

The announcement of this new partnership between the esports gamer and the agency came with the aim to showcase DieHardBirdie’s gaming talent and skills with the aid of Rumble Gaming’s expertise in esports talent management, consulting services, and team sponsorships.

Abbe Borg, known as “DieHardBirdie,” expressed his delight over the new collaboration. He said, “I have wanted to encourage my fellow elderly to give esports gaming a try and I wanted to reach out to both the older and younger generations and promote video gaming. As a result of this partnership with Rumble Gaming, I hope to expand my network reach and share my skills as a 78-year-old eSports champion.”

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Rumble Gaming President Evan Kubes said, “We want to help our partners and talent to increase their brand equity and overall market visibility as they explore the gaming and esports space.” Kubes noted the increase of digital and media platforms like Twitch which provide athletes, gamers, and personalities modern ways to interact with their fans and improve their fanbase.
In recent news, Rumble Gaming announced its partnership with multiple NBA-centric properties to help NBA athletes enter the gaming and esports ecosystems. Abbe “DieHardBirdie” recently appeared in the maiden episode of the “DSCVR eSports” tv show filmed in Nasdaq Studios in New York and has started his own Twitch live streaming channel.


About DieHardBirdie
Abbe Borg, best known as “DieHardBirdie,” is a Sweden-based Counter-Strike: Global Offensive (CS: GO) senior world champion at 78 years old. Before his second career as a pro gamer, Abbe was a professional artist working on metals and paper sculptures. Abbe is fond of origami and we can often find him creating interesting sculptures out of old books and crafting beautiful paper flowers for his family and friends when not video gaming. Abbe is tagged as Birdie because of his talent in mimicking bird calls and sounds by whistling with a leaf or other materials.
DieHardBirdie can be reached at moc.liamg%40eidribdraheid. He streams his gameplays on twitch.tv/diehardbirdie and uploads his videos on youtube.com/c/diehardbirdie.

About Rumble Gaming

Rumble Gaming is a full-service esports and gaming company, offering talent management, legal and marketing services, as well as a fully integrated media platform and distribution network. As a talent agency, Rumble bridges the gap between brands and the esports/gaming ecosystem by facilitating partnership opportunities and creating authentic marketing activations. As a media platform, it has a content distribution network bolstered across the spheres of digital and linear media which, coupled with production studios in Toronto, New York, and Los Angeles, uniquely positions Rumble Gaming to create and disseminate content.


Rumble Gaming Contact:

Andréa Dorego
Director, Public Relations & Communications
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