Starting a business isn’t an easy feat, so you should be proud of yourself for having the courage to want to do so. As you stabilize and try to build a better business, it’s important to recognize what could be holding you back from greatness and truly succeeding.

What’s most important is that you’re honest with yourself about your current state and where you’re falling short. Otherwise, turning a blind eye to reality could get you in trouble down the road, and you may end up having to close your doors quickly. Learn about what may be getting in your way so you can analyze your situation and fix what’s broken.

No Business Plan

Not having a business plan will make it very difficult for investors to want to back you up in the first place. It’s always a wise idea to write down your strategy and goals and outline specifics about how you’re going to get from one place to the next. Think about factors such as:

–  Your marketing and outreach strategy

–  How you will ensure you reach your sales objectives

This roadmap will be incredibly helpful down the road when you get busy and need to recall where you’re heading.

Refusing to Adopt Technology Solutions

Another element that might be holding your business back from greatness is you refusing to adopt technology solutions. This could be anything from implementing cybersecurity best practices to investing in a cloud server hosting solution. Companies are using technology to innovate and enhance business operations, so it’s in your best interest to do the same if you want to keep up and compete.

Weak Leadership

Think of how much stronger of a company you could have and how much smoother your business would run if you had solid leadership in place. Putting the wrong people in the wrong positions is setting you up to experience a lot of headaches down the road. Take an active role in the hiring process and bring employees onboard who you know are right for the job and share your vision. You’ll likely quickly be able to take your company to the next level when you have leaders working for you who understand the business.

Forgetting about the Customer

It’s easy to get busy with internal operations and goals and forget all about the customer in the process. Your business will have a better chance of succeeding and moving forward in the right direction when you attend to your customer first and foremost. Figure out their needs, ask questions to get feedback and do all you can to make sure they’re satisfied at the end of the day.


Picture how great your company could be if you made these tweaks to how you function. You’ll thank yourself later on for taking the time to address any concerns now. Be prepared to work hard in the present moment, but also look forward to reaping a lot of benefits in the near future from all your efforts.