The use of crowdfunding as a fundraising platform has been used repeatedly by different sectors, and, now, the travel sector is joining the game. Travel players have been looking into ways to make travel a much better experience by leveraging on this fundraising platform. They have already launched several travel crowdfunding campaigns, ranging from the best travel jacket, the perfect travel dress shirts to the highest quality of smart luggage.
Although most travel crowdfunding campaigns have failed, the use of crowdfunding as a test marketing tool has produced an opposite, hopeful result. For as long as a campaign is able to raise the needed funds, then this means it is being funded and greatly supported by consumers. This is good news for the players in the travel industry since they are able to benefit from crowdfunding and use it to their advantage. In this manner, it will be possible for them to attract more consumers to support their campaign ideas, as well as get closer to their financial backers.
In years to come, crowdfunding could ultimately give travellers easier access, with regards to the booking process, while at the same time be able to provide travel players an opportunity to market their products to the public. A good example of how travel players could leverage on crowdfunding is when they have a campaign with a cause; like signing up as a volunteer to travel to remote places. This type of campaign can increase the popularity of the travel industry, in conjunction with their products.
With this mindset of travel players, crowdfunding could definitely improve the quality and frequency of travelling, as well as increase the number of travellers. This will, therefore, allow travel businesses to widen their operations, and even engage startups to join the party.