Note from Editors:
Only 6% of venture capitalists today are women. What should women do to become investors and open more opportunities?
by Monica Dodi
In #startups, only 7% of women co-founders receive #funding and a mere 6% of all venture capitalists are women. All stats and signs point to needing more women in #tech and venture capital. If businesses want to capitalize on opportunities that target a diverse customer base, then they need to truly diversify the business itself.
Studies show investors prefer entrepreneurial pitches presented by male #entrepreneurs compared with pitches presented by female entrepreneurs, even when the content of the pitch is the same. This, in combination with the small percentage of female investors, highlights why now is the time for women to become tech investors. Let’s look to Jessica Alba’s The Honest Company. With a well-thought-out idea and a female perspective, she came to a $1B valuation in three years. With that success story in mind, what kind of business opportunities are lost without female millennial investors, and how can we get more women in the roles they desire?
Looking to the list of female millennials in venture capital below, you’ll see stories of women who are willing to step up and stand out and get funded. Take Brittany Laughlin, GM of Union Square Ventures and Incline CEO, for example. The 26-year-old helps U.S. veterans enhance their skill sets to secure jobs and fill in the talent gap of the technological workforce.
And Rebecca Kaden, a former journalist at The Economist, became an outstanding female millennial investor at a premier early-stage venture capital firm, Maveron. Her recent investments include Periscope, recently snatched up by Twitter, and Newsie, acquired last year by LinkedIn.
These women show the value of an increased female millennial presence, which has benefitted the #technology and investment industries. In making decisions with wide societal impact, these women have capitalized on business opportunities that are changing the norm. So how did they get there?
The first step for women investors to getting involved is to self-educate. Venture capitalists don’t want amateurs —they need professionals. Start learning fund formation principles, as well as deal-making and exit strategies. Be receptive to current trends and tools, and prepare yourself for the full-time job that is learning the biz. Partner with a mentor — whether it’s an experienced investor or the millennial type.
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Note: Featured Image credit to socialsamosa.com