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Note from Editors:
A best-selling author, Eric Ries crowdfunded at to publish another book “The Leader’s Guide”. He raised $123,000 within 24 hours, and $583,000 at the end of a month-long .

by Lambeth Hochwald


Eric Ries, author of the 2011 bestseller The Lean , is at it again. In March he launched a monthlong Kickstarter campaign to self-publish The Leader’s Guide, a hardcover and digital book to which only donors will have access. Within 24 hours, he raised $123,000, and by the end of the campaign, $588,983—making Ries the most successful author on Kickstarter.

The nearly 10,000 backers who signed on to receive The Leader’s Guide will also get exclusive access to webinars, classes and workshops, as well as copies of Ries’ The Startup Way, which will be published in late 2016. Ries took a break from filling orders to answer some questions on the next generation of lean startup advice.

Why did you take your second book to Kickstarter? 

I was looking for a way to test the prescriptions I was making. I feel like in a lot of business books the advice is in the form of “this worked for me, so it will work for you.” That has always made me wary. How do you know it will really work? I did a lot of testing and experimentation with The Lean Startup before it was published, and I thought this would be a great way to take those concepts a step further.

Were you surprised by the response?

The interest in the project has been overwhelming. When you get an advance from a publisher, the only people who believe in your project are your editor and the publishing house. It’s no guarantee of success in the marketplace. A Kickstarter campaign is a different thing. It’s not just an advance but a guarantee of enthusiasm and customers for the product. Thousands of people have said, “I want this to exist, and I want to go on this journey with you.” You have this army of people behind you. That’s way more important than the money.


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Curated from ‘The Lean Startup’ Author Shares His Latest Advice – Entrepreneur
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