The crowdfunding campaign that was conducted on Kickstarter to revive Mystery Science Theater 3000 (MST3K) has broken all records set by film/video projects funded through crowdfunding, and has become the most successful campaign of all time.
The MST3K’s crowdfunding campaign concluded with 48,270 sponsors, who pledged a total of $5,764,229. The campaign broke the Veronica Mars movie project, the previous record holder which had raised a total of $5,702,153. This means that the MST3K campaign broke the record by $62,076.
Joel Hodgson, co-creator of MST3K, launched the campaign on November 10 with a target of $2 million to cover the production costs of shooting 3 new MST3K episodes. Hodgson wanted to restore his show after its cancellation in 1999.
The campaign team kept on posting updates on the MST3K Kickstarter site, which showed consistent contribution from sponsors. With less than 12 hours to the end of the campaign, $300K had been left, this amount – and more – was raised within the remaining 12 hours. The last update was the one thanking participants for having brought back MST3K, and indicated that 14 new episodes, plus a new holiday special, would be shot next year.
Hodgson also said that he is planning to involve the past cast members to write, produce and play different roles on the revitalized project. His aim is to blend the old and new in an effort to increase the MST3K customer base. Besides Dan Harmon, a new guest writer, Felicia Day will also be starring as Kinga – Dr. Clayton Forrester’s daughter. Hodgson hopes that the new show will be sustainable enough to make for another 100 episodes.