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Planday, an online scheduling startup dedicated to eliminate the stress of scheduling  employee shifts, has raised $14 million in Series B funding. Planday presents a shift planning solution for different kinds of businesses that have a flexible workforce.

Idinvest, a new investor in the startup, led the second round of funding together with SEB Private Equity, angel investor Arthur Kosten (co-founder of Booking.com) and existing backer Creandum, who headed the Series A round of Planday. According to Planday’s CEO, Christian Brøndum, the funds will be utilized to scale in the United States, Germany, United Kingdom and the Nordic countries. The goal is for the startup to be a major player in the SaaS (software as a service) community. Aside from conquering the global scene, the company also plans to coordinate with software offerings servicing shift-based businesses.

Brøndum explained that Planday is used by employees to facilitate communication with their workmates. Through the use of this application, they can receive notifications, messages and reminders, as well as swap and bid shifts. According to him, for the employers, the benefit of Planday is that they can maintain and create schedules without any complications.

While there are a number of software competitors emerging, the leading competitor of Planday to date remains to be old-school methods, such as spreadsheets, calculators and the conventional pen and paper.

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