By David Drake
Amidst the fray of the presidential election campaign season, there are those who believe that It’s time for an inspiring leader with a balanced perspective to unify the nation. Some see Michael Bloomberg as fitting this bill, and eagerly await and are ready to support his decision to jump into fray. Bloomberg Nation is a grassroots movement for Bloomberg for President. In this interview, co-founder and chairman Richie Hecker talks about the impetus behind the movement and how its army will be mobilized.
What inspired you to start Bloomberg Nation?
In 2002, NYC was in a state of despair after 9/11 destroyed the city’s confidence. 2007 brought the financial crisis, which ravaged the industry most essential to the fabric of NY. In both of these situations, we survived, we thrived, and we went on to create jobs, increase security, and make NY a better place for its citizens. The one constant in both situations was Mike Bloomberg. He managed the city from the pits of economic peril and brought us back to be the thriving city that we always dreamed of. That’s amazing and powerful. You can agree to disagree on some of his policies, but he is an inspiring and proven leader. That’s who I want to be President.
At this volatile time in our country’s history, the only leader we can afford to have is one who is strong, who is stable, and who you can trust to govern in times of crisis and turn that crisis into growth. I helped start Bloomberg Nation because I honestly don’t see any other alternative in our current set of candidates. We only have one choice if we care about our future and that of our children. I invite you to put Bloomberg side by side with any other candidate and ask: Who inspires me? Who can I trust to lead our nation?
I want to vote for someone who inspires me. None of the other candidates do that – only Mike Bloomberg is up for the job.
Tell me a little about your background.
I come from the tech industry — I’m an entrepreneur. My background is part digital media and marketing, part startup community organization. I’ve helped launch five different communities and have brought together thousands of entrepreneurs over the years.
When I started out, there was almost no access to capital in NY. Under Bloomberg’s leadership, NY became nation’s fastest growing major tech city. As a tech leader at the time, I got to see firsthand the impact of the growth of venture capital on the city. I saw that Bloomberg was the only leader who understood the potential and opportunity our industry can create. He spawned the renaissance in NYC.
I’m fortunate enough to have been able to start in the digital field when I was young — I started one of the early online advertising companies at age 15. I have the connections and expertise to understand how digital media flows on the Internet. I want to use these connections throughout the digital startup community for good. So I put together some of the best minds I could find in creating viral content and building community. We believe that we can and will help Bloomberg get elected.
Can you describe the founding of Bloomberg Nation?
Bloomberg Nation is an organic groundswell of individuals who have all come to the same conclusion: that Mike Bloomberg is the man to unite the nation. I talked to dozens of people in New York and around the country, and in almost every conversation I simply asked, “What about Mike?” I realized that almost all my connections not only said that they would vote for Mike, but volunteered to help with the movement. That’s when I knew we were on to something.
The goal of the movement is to elect Bloomberg to be our President. We have a vision that we can create a government that is not just functional, but functions for the benefit of us all.
What is Bloomberg Nation’s strategy?
We plan on doing two things. One, to tap into our collective networks and skill sets to create an army of digital ambassadors: influencers sharing positive content in support of Bloomberg around the country. We’ve already assembled influencer networks with 2,000,000 influencers and a reach of 300,000,000 followers. Second, we’ve created a viral content studio, which we’re using to create engaging multimedia content to spread our message.
Why focus on viral digital content?
My guess is you’re reading this right now on the Internet and that in the past month you’ve probably shared something you’ve read on the Internet with others. That’s the reach that will make this work. Other candidates are using Internet to buy advertising to recruit donors. We’re using the digital channel the way it’s intended: to create conversation. We’re confident that when people engage in discussion, Mike Bloomberg will emerge as the most viable candidate for office.
Why do you think Bloomberg could win the Presidency?
About 40% of the US population is independent. If Bloomberg puts out a balanced platform, he will get the vote because of the dissatisfaction and polarization currently stagnating both parties. He will unite us.
I see that you have just released an image of Bloomberg as Action Mike, the superhero. Why did you depict him that way?
Mike Bloomberg is our superhero. We thought creating powerful, inspiring imagery would showcase Bloomberg’s striking abilities to lead, solve problems, and unite the nation.
Featured image credit to: bloombergnation.com
David Drake is the Chairman of LDJ Capital, a multi-family office; Victoria Partners, a 300 family office network; LDJ Real Estate Group and Drake Hospitality Group; and The Soho Loft Media Group with divisions Victoria Global Communications,Times Impact Publications, and The Soho Loft Conferences. Reach him directly at David@LDJCapital.com.