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by David Drake


The recently approved Title III rules of the Jumpstart our Business Startups (JOBS) Act by the Securities and Exchange Commission (SEC), now alternately referred to as Regulated Crowdfunding or Investment Crowdfunding, has been greeted with high expectations in the U.S. crowdfunding industry. Most industry stakeholders – including myself –  are envisioning the industry to flourish as a result of a more democratized environment characterized by the participation of non-accredited investors. Nonetheless, I  believe that by examining the demographic composition and  the age distribution of the U.S. population we can gain insight into, and more accurately predict, its likely impact on the country’s capital formation landscape – at least in the near future. The 3 major age groups capable of influencing investment activities in the U.S. are the Boomers, the Gen X and the Millennials.


How 3 Generations of Investors can Impact the Future of Regulated Crowdfunding

Beatles 1960s


Representing the individuals born between 1946 and 1964,   the 75 million baby boomer generation currently account for about 70% of the total household wealth in the U.S. According to J.P Morgan report, this generation holds non-financial assets, particularly residential properties, that is about two-thirds or 75 percent of total household assets in 2013. Financial assets only account for just one-fifth or 20 percent of total assets. This means that the boomers will need to increase their financial assets in order to sustain the expected increase in their consumption expenditures during retirement.

How 3 Generations of Investors can Impact the Future of Regulated Crowdfunding

Classic American Car 1940-1950s


Online private investing, powered by equity and debt crowdfunding platforms, has recently become the latest trend in capital formation. While thousands of accredited investors have earned decent returns by investing online through crowdfunding platforms, the regulatory environment was not  favorable towards millions of non-accredited investors barred from participating in online investing.

A potential industry game changer occurred on the 30th of October 2015 when the SEC released the much anticipated Title III of the JOBS Act which is meant to facilitate the participation of non-accredited investors in crowdfunding.

How 3 Generations of Investors can Impact the Future of Regulated Crowdfunding

Vintage fashion 1950’s


Thus, the boomers now have access to a democratized means of investing. While the boomers generally control substantial assets, wealth distribution within the generation is highly skewed as more than two-thirds of the generation’s wealth is held by the wealthiest 10 percent.

Baby boomers can  either increase or share  their financial assets by funding a SPPICE (service, product, project, investment, cause or experience) through crowdfunding.  Using regulated crowdfunding gives them the privilege of owning equity or stakes in startups and projects.  Boomers have, over the years, accumulated most of their financial assets in retirement accounts and pooled investment funds which have earned them decent returns. However, by investing through equity and debt crowdfunding platforms, they can increase their financial assets and earn higher returns at the same time. Most crowdfunding platforms offer returns on investment averaging 10-14 percent, well above the rates in  traditional investment vehicles they’ve been used to.

How 3 Generations of Investors can Impact the Future of Regulated Crowdfunding



In line with basic economics principles, it is expected that boomers become more risk averse as they approach retirement. They will prefer to place  their wealth in less-risky asset classes, and make investments that get the most cash flow rather than capital growth. For this reason, real estate crowdfunding should pique their interest since a substantial part of their assets is presently held in residential properties, with real estate being a less volatile asset class. They should also be more likely to invest in debt deals which  are less risky than equity deals. They might be invest more on  residential fix and flip properties which  guarantee a constant cash flow, rather than commercial properties that offer capital growth.

How 3 Generations of Investors can Impact the Future of Regulated Crowdfunding

1970’s Festival


It t is not surprising that the younger generation (Gen X and the Millennial) have a lesser share of household wealth in relation to the boomers since they  are just entering their prime earning years.  However, these younger generation  fall short of the benchmark set by the boomers when they were at the same age.  In essence, at their present rate of wealth accumulation, most of the younger generation will be unable to enter retirement with a high level of acquired assets as that of the boomers. As a result, they need to develop strategies to grow their wealth considering their poorly performing income and low savings growth rate.

Gen X and the Millennials can adopt two strategies to achieve this goal. First,  by increasing the returns on their investments or assets. Second,by intergenerational transfer of wealth, from the boomers to the gen X/millenials.  Both strategies can be achieved through crowdfunding.

How 3 Generations of Investors can Impact the Future of Regulated Crowdfunding

1980 Fashion


By investing online through crowdfunding platforms, all 3 generations can enjoy higher rates of return on their investments compared to ROIs from  REITs, pension funds and other forms of pooled investments. They also get to diversify their investment across various startups and projects. Intergenerational transfer of funds can also be facilitated through crowdfunding. When boomers invest directly into enterprises founded by the younger generation, an indirect transfer of wealth, independent of the family line, is hereby facilitated between the generations.

The younger generation, on the other hand, are more open to the use of technology and known to take more risks. With the investment crowdfunding in the landscape, these gen X and millennials can now venture into the world of online investing.

2000's Technology

2000’s Technology


Intensive investor education and advocacy is required  so that the substantial wealth held by these financial backers,  especially by the boomers,  can be released into the online private investing space. A report recently released by Times Realty News (TRN) estimates that about US$365 billion could be released into the real estate crowdfunding space alone as a result of participation from non-accredited investors.

How 3 Generations of Investors can Impact the Future of Regulated Crowdfunding



Crowdfunding platforms  and the media must have a strategic  advocacy. They have to consider  the different investment behaviours and risk appetites of these 3 generations of investors since they  control the lion’s share of household wealth in the U.S. Focusing on a single group while neglecting the others will not lead to the expected impact of the new rule on the industry’s landscape.



Note: This article originally appeared on HuffingtonPost with this link on December 11, 2015.




David Drake is the Chairman of LDJ Capital, a multi-family office; Victoria Partners, a 300 family office network; LDJ Real Estate Group and  Drake Hospitality Group; and The Soho Loft Media Group with divisions Victoria Global Communications,Times Impact Publications, and The Soho Loft Conferences. Reach him directly at

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