by Raphael H. Cohen
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Why read this book:
Before an idea can be realized, it must be analyzed and an action plan developed. That is the missing link.
The ambition of this book is to provide the missing link that will help people who have a good idea to take it further and turn it into reality. Readers of the earlier (French) version, published in 2006, told me that it changed their life by boosting their career and expanding their horizons.
This book has two main objectives: to help corporations acquire competitive advantages, and innovators turn their ideas into reality. Designed for doers, it provides a structured model of the entrepreneurial/intrapreneurial process. Given that there are already many ideas in the air, this book is not about creativity methods, for many good books are available on this subject. Rather, it is about discipline and process. It encourages innovators to look at their project in a systematic way instead of just relying on gut feeling and intuition. In other words, creativity is not enough. Framework and discipline are essential companions.
The main focus here is the intrapreneur – a person who behaves in an entrepreneurial spirit within an existing organization –, because it is my belief that large organizations sorely need to take greater advantage of their employees’ innovation potential. Too many good ideas never come to fruition because the intrapreneurial process is not set up properly. Experience has shown that organizations – whether they be multinationals, banks, large SMEs or public-sector entities such as hospitals – that have implemented a few simple measures such as some of those presented in this book, have obtained spectacular results.
About the Author:
Raphael H Cohen is an expert in professional agility and “weapons of mass innovation”. He has conceptualized the IpOp Model, which is presented in his latest book “Winning Opportunities, proven tools for converting your projects into success… without a business plan” (downloadable on www.winning-opportunities.org). The French version “Concevoir et lancer un projet” was published in 2006. The IpOp Model taught in executive education seminars empowers entrepreneurs as well as intrapreneurs to identify, analyze and seize opportunities that bring competitive advantages to their company. In large organizations Raphael’s tools boost innovation, entrepreneurial behavior, selling effectiveness, business development as well as employees’ commitment.
Raphael also designed and runs MicroMBA MB executive education programs customized to stimulate the agility and intrapreneurial behavior of middle management in large companies such as Nestlé, Microsoft, Sanofi-aventis, banks as well as public sector organizations such as the Geneva University Hospitals. Because MicroMBAs MB generate measurable profits exceeding their cost, they represent a change of paradigm in executive education programs.
MicroMBAs MB are the corporate version of the first four CREATE courses of Entrepreneurship for engineers and scientists in Switzerland (at both University of Geneva and EPFL, the Swiss Federal Institute of Technology) that Raphael designed and ran until 2002.
He is currently the Academic Director of the Entrepreneurship and Business Development specialization of the Executive MBA of the University of Geneva (postgraduate Diploma of Executive Education), which he launched in 2001. He has also been the MBA European Academic Program Director of the Thunderbird School of Global Management (Phoenix, Arizona), where he holds the title of clinical professor.
As serial entrepreneur, active CEO and business angel, Raphael brings his hands-on experience in his lecturing and consulting activities providing training, mentoring and management services to senior executives, bankers, directors and entrepreneurs. Raphael serves on the board of directors of several companies, including one Swiss bank, and is a regular contributor to several business publications.
He obtained his Ph.D. in Economics in 1982 while managing an international group of companies, which he still directs. His diversified working experience on 3 continents and in many industries led him to develop expertise in innovation, leadership, strategic analysis and business development, management, negotiation, sales, HR, coaching and mentoring, financial engineering, legal affairs (intl. taxation, licensing, real estate, M&A, etc.), asset management, turning-around businesses, interim and crisis management.