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After evaluating the business plan, assess the personality of entrepreneurs before making that crucial decision – to invest or not. Do you have these 5 traits that investors look for from an ?

by Jayson DeMers

Few companies get up and running without a bit of private capital giving them an extra boost, even in today’s era of free resources, digital communication and  . Attaining that capital means impressing seasoned investors and convincing them that your business, more than any other, is worthy of their time and money.

Initially, you might think that all investors make their decisions based on the business plan — the hard facts of the business and the trajectory for growth that will make or break the company. But there’s another set of factors just as important to most investors, and it’s all in your personality. They realize that an entrepreneur with the wrong personality can ruin the chances of a brilliant business on paper, much in the same way that an entrepreneur with a perfect personality can breathe life into a merely decent idea.

These are the personality traits that set entrepreneurs apart in the eyes of investors:

1. Sincerity

First things first: If you come off like a snake-oil salesman desperate to get his hands on capital, you’ll immediately turn investors away. These are wealthy, involved people, and they’ve already been approached by some of the best swindlers and smooth-talkers in the business. If they feel that they’re being misled, or that you are presenting yourself as someone that you’re not, your reputation could be instantly ruined.

It’s far better to honestly admit some of your shortfalls and concerns than to try to cover them up, and it’s far better to act like your true self than to adopt a fake personality. To put it bluntly, investors have a great BS detector, so stay sincere and honest throughout all your interactions.

2. Charisma

Charisma is an intangible quality with multiple definitions, but essentially, it’s a level of likability or charm that attracts other people. Initially, you might not consider “likability” as a key trait for running a business — after all, a business owner needs to make objective, emotionless decisions for the benefit of the business before any human interest considerations. But at the same time, entrepreneurs are leaders.

Entrepreneurs are responsible for building and maintaining the team of employees who will drive the business forward, and responsible for attracting a first round of initial clients. To do this, they need some level of charisma, and investors look for this quality in potential .


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